AMEA Communiqué October 2015 — The Alabama Municipal Electric Authority (AMEA) has contracted with GreatBlue Research, a Hometown Connections vendor/partner, to conduct customer satisfaction surveys on behalf of its Member cities in October, November and December, said Lisa Miller, AMEA Manager of Communications and Marketing.
GreatBlue will conduct the telephone surveys among 2,800 randomly selected residential and commercial/business customers of AMEA’s 11 Members, which started the week of Oct. 19 and will wrap-up the week of Dec. 4.
Similar surveys were conducted in 2002, 2005, 2007, 2009, 2011 and 2013.
The survey questions have been designed to help the utility better understand the opinions of its customers about a variety of topics such as perceptions of the company and interactions with customer service and field service personnel. The survey will provide an opportunity for customers to identify issues of concern to them.
To help prepare Members for possible inquiries from customers about the surveys, AMEA has provided Members with talking points so that they can communicate with their employees about the survey project. Members are encouraged to talk to their employees about the project and make sure they are aware of the survey timeline so that they might address possible customer inquiries and/or concerns,” said Mrs. Miller.
Once the survey project is completed, GreatBlue will present the findings to the AMEA Board of Directors. Also, AMEA Members will receive their individualized survey results, Mrs. Miller said.
GreatBlue Research is a full-service market research firm employing both quantitative and qualitative research methodologies. GreatBlue Research provides solutions that impact organization, operational and marketing effectiveness through a diverse set of research methodologies including telephone interviews, digital surveys and focus group sessions.