Washington D.C., January 9, 2017 – The American Public Power Association has launched a new brand designed to help raise awareness of the benefits of public power (click here for a video that explains the brand).
The Association represents community-owned, not-for-profit public power utilities that power homes and businesses in 2,000 communities — from small towns to large cities. These utilities safely provide reliable, low-cost electricity to more than 49 million Americans, while protecting the environment. The essence of the new brand is reflected in the tagline, “Powering Strong Communities.” The logo uses spanning power lines to connect the public to the power, evoking communities and the vital role public power utilities play in them.
“The new brand raises us above the acronym-overload in the electricity industry and the association world. It positions us to better tell the public power story,” said Sue Kelly the Association president and CEO.
The refreshed brand reiterates the role of public power utilities, and the American Public Power Association, as community builders. Public power utilities support local commerce and jobs and invest in the well-being of their communities. The Association empowers its members, helping them work together on common issues and challenges, and builds communities among public power staff, leaders, customers, and policymakers.
A rigorous research process revealed that customers and policymakers want and need more information about the benefits of community-owned electric utilities, especially as the electricity industry evolves. The Association is helping members bridge this gap and branding is just one part of its strategic initiative to raise awareness of public power. The Association is also providing turnkey resources that members can use to raise awareness in their own communities.
The American Public Power Association is the voice of not-for-profit, community-owned utilities that power 2,000 towns and cities nationwide. We represent public power before the federal government to protect the interests of the more than 49 million customers that public power utilities serve, and the 93,000 people they employ. Our association advocates and advises on electricity policy, technology, trends, training, and operations. Our members strengthen their communities by providing superior service, engaging citizens, and instilling pride in community-owned power.