Over the past year, we’ve noticed our clients are a curious bunch, which is awesome. Identifying patterns is how we make a living, so compiling the most frequently asked questions was the most appropriate choice. Let our team here at GreatBlue Research give you a rundown of the most basic market research principles and how to use the results to improve your operations and customer service.
Picture this: you’re in a packed boardroom (via Zoom, of course), your palms are sweaty, your knees are weak, your arms are heavy. You’re nervous. You have a great idea to make your organization a lot of money, but you don’t have any data to back it up, so no one takes you seriously. As GreatBlue Research explains, the answer is to test your idea with randomly selected people who fit your targeting criteria. You’ll get the answers you need to move forward with confidence. No more guessing!
Remember when everyone had a Rolodex and every phone had a cord? Look how far we’ve come since then. Long gone are the days of manually entering phone numbers and survey answers. Now, we’re living in the Computer Assisted Telephone Interviewing (CATI) era.
When carrier pigeons fell out of favor (a shame, really), the telephone stepped in to take its place. 118 years after the invention of telephone, the first smartphone was released in 1994. And a mere 27 years after its introduction, a record 81% of Americans own a smartphone, with 96% owning a cell phone of some kind.
Journey mapping. You may have heard that term thrown around at an increasing rate lately. Why? Because like a high school sophomore who just got their drivers license, it’s getting pretty popular.
Read More about Journey Mapping: Dora The Explorer Would Be Jealous »
Now more than ever, it’s imperative for your utility to stay close to your customers. Hometown Connections, the services organization dedicated to enhancing the performance of community-owned utilities, has partnered with GreatBlue Research to create a special offer for you to learn first hand what your customers need and expect. For a low fee, you can send a link to your customers to fill out a brief online survey.
If you’ve ever used the Internet or if you’re into cars, chances are you’ve heard the name Elon Musk. While you may be thinking it’s a name for a cologne that came out in the 70s, he’s a primary reason our clients have been so focused on understanding the desirability for these space age (get it?) vehicles and how best to service and incentivize people to purchase them.
Just like in sports, it never hurts to review the fundamentals of market research. We toss around the terms quantitative and qualitative like our younger brothers after watching an episode of WWE, but what exactly is the difference?
COVID-19 has been tough for everyone, and GreatBlue Research wants to help. Now more than ever, it is critical to stay in contact with your utility customers, both internal and external. By conducting customer satisfaction studies, employee assessments, and operational efficiency studies, you will obtain a better understanding of your customers and employees in order to better serve them during these difficult times.
Market research is imperative to today’s utilities industry. Understanding current and potential customer needs and wants helps us make more informed business decisions and aids in the development of focused business strategies. Customer surveys take the guesswork and the assumptions out of determining what initiatives will likely be successful and cost effective. Consistently working to understand our customer base provides us with the direct feedback and a communication channel to really “hear” what they are asking of us. Data analytics allows us to target customers and obtain specific feedback for any topic, including opinions on utility rate changes, reliability, renewables, customer programs, and much more. Read More about How Customer Research Really Works »