Market Research

Now more than ever, it’s imperative for your utility to stay close to your customers. Hometown Connections, the services organization dedicated to enhancing the performance of community-owned utilities, has partnered with GreatBlue Research to create a special year-end offer for you to learn first hand what your customers need and expect. For the one-time low price of $2,400, you can send a link to your customers to fill out a brief online survey.

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If you’ve ever used the Internet or if you’re into cars, chances are you’ve heard the name Elon Musk. While you may be thinking it’s a name for a cologne that came out in the 70s, he’s a primary reason our clients have been so focused on understanding the desirability for these space age (get it?) vehicles and how best to service and incentivize people to purchase them.

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Just like in sports, it never hurts to review the fundamentals of market research. We toss around the terms quantitative and qualitative like our younger brothers after watching an episode of WWE, but what exactly is the difference?

Read More about Quantitative vs. Qualitative Research: Both Should Drive Strategic Action »

COVID-19 has been tough for everyone, and GreatBlue Research wants to help. Now more than ever, it is critical to stay in contact with your utility customers, both internal and external. By conducting customer satisfaction studies, employee assessments, and operational efficiency studies, you will obtain a better understanding of your customers and employees in order to better serve them during these difficult times.

Read More about Use Research to Better Serve Utility Customers and Employees During Challenging Times »

Market research is imperative to today’s utilities industry.  Understanding current and potential customer needs and wants helps us make more informed business decisions and aids in the development of focused business strategies.  Customer surveys take the guesswork and the assumptions out of determining what initiatives will likely be successful and cost effective.  Consistently working to understand our customer base provides us with the direct feedback and a communication channel to really “hear” what they are asking of us.  Data analytics  allows us to target customers and obtain specific feedback for any topic, including opinions on utility rate changes, reliability, renewables, customer programs, and much more. Read More about How Customer Research Really Works »

The results of the Kissimmee Utility Authority’s recent customer satisfaction survey by GreatBlue Research illustrate how to use customer feedback for continuous improvement and demonstrate why it is so important to consistently ask for feedback. Deciding what to ask your customers can be challenging, but once you identify your target areas, you can focus in on your improvement efforts. KUA had a three percentage point increase in customer satisfaction from 2019 to 2020 from doing exactly that – a job well done!

Read More about Study by GreatBlue Research Shows KUA Earns High Marks for Customer Satisfaction »

During the challenging time of the COVID-19 pandemic, it is imperative to understand the thoughts, opinions, and sentiments of your customers so you can better prepare to meet their needs. As we begin to return to a “new normal”, it is important to understand how your utility will operate in the coming months, and how customers will feel about these changes. Use a low-cost digital survey by GreatBlue Research to understand how your residential and commercial customers think about their ability to pay future bills, payment options, disconnect policies, and utility re-opening plans. GreatBlue proposes the use of digital research to effectively and efficiently gather insights from your residential and/or commercial customers. These research findings can then be used to target those customers with immediate needs and/or concerns and provide the best possible assistance.

Read More about How Can Your Utility Help Customers During the COVID-19 Pandemic? »

To help community-owned utilities design their COVID-19 response, GreatBlue Research has developed a low-cost digital research solution to effectively and efficiently gather insights directly from customers.

Read More about Measure Utility Customer Needs During COVID-19 through Survey by GreatBlue Research »

The industry’s leading provider of customer research for community-owned utilities, GreatBlue Research is sharing insights into the world of market research. In excerpts below from the February 2020 issue of GreatBlue Point of View, you will learn about common “sampling” options and why digital surveys are popular.

Read More about More on the Fundamentals of Customer Research »

As explained in this excerpt from the February 2020 issue of GreatBlue Point of View, the vast majority of public power customers nationwide say it is important to them that their electric utility is community owned.

Read More about Do Customers Actually Care if Their Electric Utility is Classified as ‘Community Owned’? »