To help community-owned utilities design their COVID-19 response, GreatBlue Research has developed a low-cost digital research solution to effectively and efficiently gather insights directly from customers.
The industry’s leading provider of customer research for community-owned utilities, GreatBlue Research is sharing insights into the world of market research. In excerpts below from the February 2020 issue of GreatBlue Point of View, you will learn about common “sampling” options and why digital surveys are popular.
As explained in this excerpt from the February 2020 issue of GreatBlue Point of View, the vast majority of public power customers nationwide say it is important to them that their electric utility is community owned.
Committed to supporting the customer survey requirements of community-owned utilities, GreatBlue Research is sharing insights into the world of market research. In excerpts below from the January 2020 issue of GreatBlue Point of View, you will learn what “margin of error” in polling means and why conducting customer surveys by telephone continues to be relevant.
The Rochester Public Utility Board was presented with the rate structure survey results at the April Board Meeting by representatives from GreatBlue Research. The purpose of the survey was to identify customer views and preferences with regards to the residential rate structure, energy conservation, knowledge and perception of electrification, preferred methods of communication, overall expectations of RPU, and overall satisfaction with RPU’s electric service. Read More about Rate Structure Survey Results Presented at the RPU Board Meeting »
The changing electric industry landscape has compelled many public power utilities to take a more in-depth look at how satisfaction and preferences are changing among their customers. Two public power organizations, ElectriCities of North Carolina and Turlock Irrigation District in California, took on customer survey projects in 2017, working through GreatBlue Research. Read More about Customer Surveys Provide Roadmap for Public Power’s Future »