You must stay close to your customers, especially now. Back by popular demand, a special year-end offer from Hometown Connections and GreatBlue Research will help your municipal utility learn firsthand what your customers need and expect. Place your order by December 31 and for the incredibly low fee of $3,850, you will receive a link to send to your customers to fill out a brief online survey.

Turn Opinion Into Action

Surveys allow community-owned utilities like yours to view the unfiltered impressions, whether positive or not-so-positive, about the service your customers experience. Survey data also provides the information you need to make important business decisions. Customer opinion data drives improvements to service delivery and ensures you design programs your community will value.

Out-of-the-Box Digital Survey With 20 Questions Ready To Go

This survey link is ready and may be distributed right away. You may use each of your communication methods—email, social media, bill insert, website, and/or text message—to distribute the survey link. Your customers will access a survey web page featuring your logo.

To keep your costs low, this is a one-size-fits-all survey for which GreatBlue has thoughtfully selected questions based on extensive experience in the utility industry. The study will help you factor in customer opinion research when making utility management decisions. In 2020, over 12,000 customers provided their municipal utility with valuable feedback as part of this offering.

The $3,850 ready-to-go customer survey from GreatBlue contains 20 questions and covers:

• Customer satisfaction—gauges overall satisfaction with the utility/customer service/field service reps
• Communication preferences—assesses all types of methods including email, bill insert, website, and social media
• #1 Priority for Utility—measures interest in innovations such as EVs, rooftop solar, microgrids, and time-of-use rates
• Impact of Working From Home—reveals how often customers work from home and on which days, perceptions of changes in energy consumption, and the percentage of customers who have shifted to remote work since the beginning of the COVID-19 pandemic
• Demographics—age, gender, household income

Web Portal For Reviewing Results

GreatBlue will give you access to a web portal to track the survey results online in real-time. Use the data to drive decisions, take action, and implement plans and initiatives for 2022 and beyond.

Contact Us To View the Questions & Schedule Your Survey

To take advantage of this year end special offer for an off-the-shelf digital customer survey at a low price, send an email to info@hometownconnections.com. We will send you the survey instrument upon request.

Ready For Customer Distribution/Adaptable For JAAs

While designed for individual municipal utilities to send to their residential/commercial/industrial customers, this digital survey can be adapted for public power joint action agencies or associations to distribute as a member survey. Please contact GreatBlue for more information:

Brady Lee    VP, Business Development
GreatBlue Research, Inc.
Office: 860-740-4000
Mobile: 860-463-5234
Email: brady@greatblueresearch.com
Web: GreatBlueResearch.com

Created by Public Power’s Premier Research Firm

A 2021 Hometown Connections Partner of the Year and the leading customer opinion firm serving community-owned utilities, GreatBlue Research Inc. is a full-service, in-house market and public policy research company utilizing a variety of methodologies, including telephone, email, web-based surveys, focus groups, and one-on-one interviews. For more information on how GreatBlue can provide journey mapping and a wide variety of other market research services, send an email to info@hometownconnections.com.