To help community-owned utilities design their COVID-19 response, GreatBlue Research has developed a low-cost digital research solution to effectively and efficiently gather insights directly from customers.
Low-Cost Digital Survey
The primary objective of this research is to help utilities quickly understand the needs and concerns of their customers and how the organization can best serve them. GreatBlue has developed a brief, 15-question digital survey to gather this information. The questions are action-oriented and applicable to utilities of all sizes and service offerings.
GreatBlue recognizes that in the heat of the COVID-19 crisis, utility priorities are changing rapidly. This research can be conducted now if the data is critical and urgent or during the aftermath of the crisis, to assess how well the utility reacted.
Goals and Results
The overall goal of this study is to put the utility in contact with customers and quickly gauge their needs during these troubling times. To accomplish this, survey topics will include but are not limited to:
- What are your main concerns regarding your utility service?
- What can your utility do to ease any burdens you are experiencing as a result of COVID-19?
- What immediate needs are required from your utility in the short term, and potentially
- the long term?
- How satisfied are you with your utility’s overall response to COVID-19?
- What can your utility do to make your life easier during this time?
Utilities will view data and results in real-time and at the conclusion of the study. GreatBlue will provide an automated report and data file containing customer responses as well as supplied customer contact information.
Until June 30, 2020, GreatBlue is offering this research study at cost, in order to be part of the solution and not a financial burden. For more detailed information, send an email to firstname.lastname@example.org.
About GreatBlue Research
GreatBlue is the exclusive market research partner of Hometown Connections, the non-profit utility services organization meeting the unique needs of community-owned utilities. A full-service market research firm using quantitative and qualitative research methodologies, GreatBlue Research studies customer perception and satisfaction, employee satisfaction, product awareness/interest, market visibility/needs assessment, and marketing effectiveness. Utilities receive statistically reliable data with thoughtful, concise insights and detailed recommendations. GreatBlue is a leader in tracking customer opinion data across the public power sector, able to show individual utilities how they compare to peer organizations nationwide.