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Get Year End Discount On Fast, Affordable Digital Customer Survey
Learn More: Get Year End Discount On Fast, Affordable Digital Customer SurveyYou must stay close to your customers, especially now. Back by popular demand, a special year-end offer from Hometown Connections and GreatBlue Research will help your municipal utility learn firsthand what your customers need and expect. Place your order by December 31 and for the incredibly low fee of $3,850, you will receive a link…
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Hometown Connections Seeks Quotes For Utility Cybersecurity Monitoring Solution
Learn More: Hometown Connections Seeks Quotes For Utility Cybersecurity Monitoring SolutionOn September 9, 2021, Hometown Connections, Inc. (HCI) published a Request for Quote (RFQ) REF#: HCI_MDR_VMS_RFQ_0827. HCI is soliciting quotes from qualified vendors offering Managed Detection and Response Solutions (MDR) & Vulnerability Management Systems (VMS) that meet the identified cybersecurity requirements of community-owned utilities. HCI seeks to partner with the selected vendor(s) to provide these…
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The Basics Of Margin For Error
Learn More: The Basics Of Margin For ErrorBack in January 2020, our GreatBlue Research team published an article discussing Margin for Error. We realized, though, that we could definitely do a better job explaining it. Buckle up everyone, we’re getting nerdy.
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Effective Strategies For Utility Email Engagement
Learn More: Effective Strategies For Utility Email EngagementBuilding a clean, actionable email list is key to cultivating a community of loyal members. Collecting email addresses and maintaining an updated email list can be a daunting task, but it is essential to sustain effective email campaigns. Email marketing is a proven way to nurture relationships and increase customer satisfaction, and engagement.
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Hometown Connections Announces Annual Award Winners
Learn More: Hometown Connections Announces Annual Award WinnersOn August 30 at the 2021 Annual Conference in Fort Collins, Colorado, Hometown Connections announced award winners in recognition of their outstanding contributions to the organization and to community-owned utilities.
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Your Utility Is Required By Law To Establish An Identity Theft Prevention Program
Learn More: Your Utility Is Required By Law To Establish An Identity Theft Prevention ProgramFederal and many state regulations require electric, water, wastewater, and gas utilities to establish an identity theft prevention program. Utilities must have policies and procedures in place to detect, prevent, and mitigate the theft of personal customer information. What does this mean for your community-owned utility? You must evaluate and address all of the ways…
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Governance in Public Power: The Role of Policymakers in Today’s Marketplace
Learn More: Governance in Public Power: The Role of Policymakers in Today’s MarketplaceThe success of the public power business model depends on utility managers receiving clear guidance from engaged and well-trained governing boards. A high-performing governing board can be one of the utility’s most valuable assets. To be successful, these officials must understand their responsibilities, stay current on industry challenges, and serve as ambassadors for public power…
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Public Power Insurance Luncheon
Learn More: Public Power Insurance LuncheonJoin us for a special event during the American Public Power Association’s 2021 Business & Financial Conference in Denver. Come for lunch on Sept. 20 to learn what’s happening in the municipal cyber and business insurance markets and how you can lower costs and improve coverages through a national group program for APPA members.
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The Growing Threat of Ransomware to Public Utilities
Learn More: The Growing Threat of Ransomware to Public UtilitiesThe threat of ransomware attacks on the public utility sector is steadily increasing. Historically, these attacks have targeted credit cards and social security numbers sent over email. Lately, attackers are getting more innovative and are stealing from more sources as technology continues to advance[1].
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Customers Engage At High Rates With Video Bill Explanations And Mid-Cycle Alerts
Learn More: Customers Engage At High Rates With Video Bill Explanations And Mid-Cycle AlertsApogee Interactive recently collected and analyzed results from utilities using our outbound engagement platform for the first quarter. We are proud to announce that with approximately 2 million messages sent by IOUs, Co-ops, and Municipals, our Video Bill Explanation received click-through rates as high as 30%. Utilities sending Mid-Cycle Alerts saw open rates up to…
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Advanced Tutorial: Market Research FAQs
Learn More: Advanced Tutorial: Market Research FAQsOver the past year, we’ve noticed our clients are a curious bunch, which is awesome. Identifying patterns is how we make a living, so compiling the most frequently asked questions was the most appropriate choice. Let our team here at GreatBlue Research give you a rundown of the most basic market research principles and how…
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Cybersecurity After COVID-19: 10 Ways To Protect Your Utility & Refocus On Resilience
Learn More: Cybersecurity After COVID-19: 10 Ways To Protect Your Utility & Refocus On ResilienceIn the wake of the COVID-19 pandemic and the resultant implementation of social distancing directives, altered business processes, and new economic realities, community-owned utilities must review and address their technology infrastructure and cybersecurity measures.
