It’s the perfect partnership! As Apogee Interactive explains, personalization and use of video to convey information are the two fastest growing trends in the marketing and advertising world across most every industry. This year, we are seeing the incredible effectiveness of combining these two powerful techniques to better connect utilities with their customers.
Last year was a bit like a box of chocolates, nobody expected what we got. The pandemic caused disruptions in customer’s lives and made it more important than ever for utilities to show their customers some love.
In 2015, Apogee embarked on establishing Video as a new method for conveying information to customers believing it would dramatically improve messaging effectiveness. Knowing that in this fast-paced world, people are less likely to stop and read, but interesting, attractive, Videos containing information relevant to that person not only grab attention but also open a two-way connection with customers. Over the years, seeing it grow and evolve to new purposes, it is now well established and revered for building trust and enabling digital dialogue.
Video was happy at how well it was being received, and appreciated all the attention, but having been single, even with all the “likes” it got, didn’t make it feel complete.
Personalization – You Complete Me
Meanwhile, Personalization was out there not really feeling like it had a true partner. Many partners claimed to love it for its ability to grab attention and convey information but Personalization still felt unfulfilled. Along came Video. The second they started working together, it was love at first sight and sparks immediately flew.
Video and Personalization combined are delivering value for utilities across the country as only a real power couple can do— each doing their part and finding the future together limitless.
The greatest obstacle utilities have encountered with marrying video with personalization was lacking the data architecture and doing the third-party data integration necessary.
While these are challenges, Apogee has overcome them and perfected a production path for utilities to easily engage personally with each customer, making the elusive goal of direct, one-to-one, two-way, video-enabled communication a reality.
As they started appearing together in Apogee’s Personalized Video Messaging, they turned heads everywhere. It’s been hard to decipher which of the extraordinary engagement statistics resulted from use of Video and which were attributable to Personalization, but the combination produced numbers that are making utility and customer hearts race.
For more information on the customer engagement solutions from Apogee Interactive, send an email to email@example.com.
Apogee Interactive is a privately held, woman-owned business and one of the nation’s leading full-service provider of proactive customer engagement SaaS provider for energy utilities. As the Hometown Connections partner for customer engagement, Apogee’s digital engagement platform delivers proactive, targeted, relevant, and personalized communication for hundreds of North American utilities, including some of the largest and most progressive, such as Southern Company, ConEd, LADWP, and Jackson EMC. For more information, visit www.apogee.net or on LinkedIn. Or contact Karen Morris at firstname.lastname@example.org.