Apogee Interactive recently
collected and analyzed results from utilities using our outbound engagement platform for the first quarter. We are proud to announce that with approximately 2 million messages sent by IOUs, Co-ops, and Municipals, our Video Bill Explanation received click-through rates as high as 30%. Utilities sending Mid-Cycle Alerts saw open rates up to 50%.
The Results Are In
Cultivating lasting relationships requires continued engagement with customers and the importance of customers receiving proactive and personalized messaging. In doing this, utilities can create more effective campaigns and engage customers before a crisis.
As one utility customer stated, “I love everything about these videos.” “Thanks for all you do! It’s been a hard year for everyone. Please continue to help us learn about lowering our utility bill.”
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Apogee will continue to track statistics and report the findings throughout the year. Our unique vantage point gained by serving hundreds of utilities allows us to share proven strategies that help utility professionals meet and exceed their goals.
Discover more about Apogee’s Engagement Platforms. Send an email to info@hometownconnections.com.
About Apogee
Apogee Interactive is a privately held, woman-owned business and one of the nation’s leading full-service provider of proactive customer engagement SaaS provider for energy utilities. As the Hometown Connections partner for customer engagement, Apogee’s digital engagement platform delivers proactive, targeted, relevant, and personalized communication for hundreds of North American utilities, including some of the largest and most progressive, such as Southern Company, ConEd, LADWP, and Jackson EMC. For more information, visit www.apogee.net or on LinkedIn. Or contact Karen Morris at info@apogee.net.