Questline Digital’s Business Newsletter Services
Educate and connect small business and commercial customers with relevant programs
Your utility can establish long-term relationships with SMB and C&I customers with Questline Digital’s business newsletter services. This content marketing solution provides your business customers with energy efficiency advice, water conservation tips, explains new technologies and builds awareness of your utility’s programs and services.
Plus, our business newsletter services extend beyond content to provide scheduling, deployment and list management resources. We can curate high-quality eNewsletters for you every month, or you can easily build your own, leveraging Questline Digital’s vast content library and Engage™ deployment platform.
Develop Connections With Your Business Customers
Building an ongoing digital relationship is a key driver to higher customer satisfaction. When it comes to your business customers — and biggest energy and water users — our business newsletter solution is an effective way to connect them to various programs and resources.
- Key Accounts eNewsletter readers click on promotional emails at an 87% higher rate.
Why Questline Digital’s business newsletter solution works
A monthly newsletter is the best way to maintain a consistent touchpoint with business customers and provide relevant information when they need it. Our business newsletter services take the guesswork out of connecting with busy, hard-to-reach customers.
- Builds and maintains relationships with your business customers
- Educates customers about usage, trends and new technologies
- Promotes utility programs and services
- Technical content engages champions such as facility and plant managers
Of course, not all business customers have the same needs and challenges. A manufacturer, warehouse, retailer and healthcare facility — just to name a few — have different energy and water needs and look to their utility for specific solutions. That’s why Questline Digital’s business newsletters are designed to be segmented by industry. In addition to separate key accounts and small business versions, we deploy newsletters for 16 industry-specific segments. These newsletters feature content and advice relevant to each industry.
What’s included in your business newsletter solution
Our eNewsletter solution has turnkey and customizable options available to fit your utility’s needs.
- Four content assets each month, covering information specific to heating and cooling, energy efficiency, water usage, lighting, new technology, facility maintenance, and more.
- Engaging multimedia content, including professionally produced videos, infographics and interactive quizzes.
- Flexibility to review and approve content, request changes, manage lists and schedule deployment dates with our robust Engage platform.
- Opportunity to personalize content to include program links and other utility-specific information.
- Ability to send personalized eNewsletters from each key account manager.
- Comprehensive performance metrics and easy-to-understand analytics.
Ready to learn more about Questline Digital’s business newsletter services?
Your Questline Digital contact is:
Mary Malone, PCM
Director of Sales Development
mmalone@questline.com
(614) 636-8505