When carrier pigeons fell out of favor (a shame, really), the telephone stepped in to take its place. 118 years after the invention of telephone, the first smartphone was released in 1994. And a mere 27 years after its introduction, a record 81% of Americans own a smartphone, with 96% owning a cell phone of some kind.
As smartphone popularity exploded, so too did their capabilities. Internet access and an app for quite literally everything have only served to increase smartphone usage.
- For the first few years of their relationship, though, digital survey technology was slow to adapt.
Survey optimization for smartphones has come a long way since the beginning mainly due to the extensive software now available. But what issues does this software address? Historically, these problems include:
- Smaller screen size = smaller font size and more scrolling, which leads to readability issues
- More smartphone options means different operating systems
- Your cell network still isn’t as fast as WiFi
- Those pesky push notifications can be very distracting
Now you might be asking, if all those issues are present, why would anyone ever take a survey on a smartphone? The key here is that these used to be issues.
Nowadays, there are a plethora of software options that address these issues, which is a good thing as digital surveys can see up to 40% of responses coming via smartphone and that number is growing. A word from the wise, though, always test your survey on a smartphone to see how it looks before sending it to your audience.
The market research partner of Hometown Connections, Inc. and the leading customer opinion firm serving community-owned utilities, GreatBlue Research Inc. is a full-service, in-house market and public policy research company utilizing a variety of methodologies, including telephone, email, web-based surveys, focus groups, and one-on-one interviews. For more information on how GreatBlue can provide journey mapping and a wide variety of other market research services, send an email to firstname.lastname@example.org.