Through its work with Apogee Interactive, Horry Electric Cooperative has achieved unprecedented success engaging its members with Short Message Service (SMS) or text messaging. Located on the South Carolina coast and serving 85,543 members, Horry EC is among the State’s fastest growing residential communities. With a goal of engaging members in an ongoing dialogue about their energy use, and using a previously untapped communication channel, Horry chose Apogee Interactive’s Engagement Platform for Information and Communication (EPIC) to text message its members with personalized, relevant, time-sensitive messages.
COVID-19: Evolving Insurance and Risk Management Implications
The COVID-19 pandemic raises many issues for both insureds and insurers. As events continue to unfold, organizations should work closely with their advisors and counsel to address their myriad concerns. In a new report, COVID-19: Evolving Insurance and Risk Management Implications, Marsh provides an overview of some of the key coverage, claims, and risk management areas related to the pandemic and also looks at how businesses can actively respond to current effects while continuing to plan and prepare for future ones.
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More on the Fundamentals of Customer Research
The industry’s leading provider of customer research for community-owned utilities, GreatBlue Research is sharing insights into the world of market research. In excerpts below from the February 2020 issue of GreatBlue Point of View, you will learn about common “sampling” options and why digital surveys are popular.
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Apogee’s Online Energy Advisor Platform Now Available To All Public Power Customers
Through a group purchasing program for joint action agencies, Apogee Interactive’s acclaimed Energy Advisor online energy audit and digital engagement platform is now available to public power utilities of all sizes and budgets.
Strategic Plans Unite Utility Staff and Leadership Through Shared Roadmap for Change
Formed in 1889, ALP Utilities in Alexandria, Minnesota is among the oldest electric utilities in the nation and well known today for delivering excellent electric, water, and business communications services. Yet, the organization faces many of the same infrastructure, financial, customer engagement, energy resources, and workforce issues as utilities across the U.S. As a new general manager determined to unify his board and staff on the future direction of ALP Utilities, Ted Cash launched in 2019 a five-year strategic planning process. He and his public power peers at Provo Power and the Kentucky Municipal Energy Agency chose as their strategic plan facilitator Hometown Connections, Inc., the non-profit utility services organization specializing in the unique challenges facing community-owned utilities.
Charise Swanson Brings Expertise in Utility Leadership & Strategy to Hometown Connections
A highly-recognized specialist in utility change management, Charise M. Swanson has joined the staff of Hometown Connections, Inc., as Vice President of Client Services.
Do Customers Actually Care if Their Electric Utility is Classified as ‘Community Owned’?
Hometown Connections Soliciting AMI Managed Solution Proposals
Hometown Connections, Inc. has released a Request for Proposal (RFP) for the acquisition of an additional advanced metering infrastructure (AMI) solution and/or meter data management system (MDMS) to add to our suite of products and services and provide expanded options to public power utilities. Hometown envisions that a community-owned utility or joint action agency may choose either our existing turnkey managed AMI solution or a new managed solution resulting from this RFP.
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Understanding the Fundamentals of Utility Customer Research
Committed to supporting the customer survey requirements of community-owned utilities, GreatBlue Research is sharing insights into the world of market research. In excerpts below from the January 2020 issue of GreatBlue Point of View, you will learn what “margin of error” in polling means and why conducting customer surveys by telephone continues to be relevant.
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Apogee Expands Engagement Platform to Help Utilities Build Strong Customer Relationships
To meet the growing needs of community-owned utilities, Apogee Interactive has expanded its customer engagement platform to include robust marketing automation features such as text-to-speech for its popular personalized video bill explanation services and EVs/solar added to the digital home energy profile service. The article below explains all the ways Apogee has enhanced its outbound communications and turnkey digital marketing services. Apogee is the public power industry’s Hometown Connections preferred provider for Customer Engagement.