Journey mapping. You may have heard that term thrown around at an increasing rate lately. Why? Because like a high school sophomore who just got their drivers license, it’s getting pretty popular.
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News
Digital Communications Tools Help Florida Utility Avoid Rate Increase During COVID-19
In 2017, Lakeland Electric made it a strategic priority to provide customers with the knowledge and online tools to understand, manage, and predict their bills. The changes over the following three years created a basis for successfully navigating the coronavirus without the need for a related rate increase in 2021.
New Features Enhance Customer Engagement Platform from Apogee
Exciting new enhancements make the Apogee customer engagement platform even more beneficial to utilities for customer education, self-service, energy efficiency, customer satisfaction, and operational efficiency.
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Learn What Your Customers Think Through Quick, Low-Cost Digital Survey
Now more than ever, it’s imperative for your utility to stay close to your customers. Hometown Connections, the services organization dedicated to enhancing the performance of community-owned utilities, has partnered with GreatBlue Research to create a special offer for you to learn first hand what your customers need and expect. For a low fee, you can send a link to your customers to fill out a brief online survey.
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Use Personalized Digital Marketing Tools to Engage Utility Customers
Today, it seems everyone is online all the time. How can you capture your customers’ attention to share valuable information? Engage your customers through proven strategies for developing digital marketing content.
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Tesla Bets On Better Batteries
If you’ve ever used the Internet or if you’re into cars, chances are you’ve heard the name Elon Musk. While you may be thinking it’s a name for a cologne that came out in the 70s, he’s a primary reason our clients have been so focused on understanding the desirability for these space age (get it?) vehicles and how best to service and incentivize people to purchase them.
Take Fast-Track To Creating A Strategic Plan That Works
Like your public power peers, you must map out your utility’s future through a rocky terrain. But you don’t have much time or the budget to commit to an elaborate endeavor. That’s why Hometown Connections has perfected a simple technique for evaluating your operations and determining your priorities and goals for the next five years. Our facilitators will lead your team through a process to assist you in solidifying a clear and unified future direction for your utility.
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Quantitative vs. Qualitative Research: Both Should Drive Strategic Action
Just like in sports, it never hurts to review the fundamentals of market research. We toss around the terms quantitative and qualitative like our younger brothers after watching an episode of WWE, but what exactly is the difference?
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Digital Engagement Boosts Financial Performance Of Municipal Utilities
Municipal utilities that engage digitally with their customers throughout the year boost customer satisfaction and financial results, explained Apogee Interactive’s Chief Financial Officer, Jim Malcom, and Ellen Richardson, formerly of ElectriCities of Georgia, during a recent industry conference. In a presentation for the American Public Power Association’s 2020 Business and Financial Virtual Conference, Malcom and Richardson emphasized the importance of not limiting customer communications to times of outage or crisis. Happy customers, they said, are more likely to participate in programs, buy more services, and are more cost-efficient to serve. Satisfied customers are less likely to adopt disruptive technologies like rooftop solar rather than support community solar projects sponsored by the utility.
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Give Your Board or City Council Primer on Public Power Governance
To provide an easy-to-read manual for municipal utility governing officials and managers, the American Public Power Association published the Policymakers Handbook: A Nuts and Bolts Guide to Governance for Public Power. Written by Steve VanderMeer of Hometown Connections, Inc., this overview explains governance duties and responsibilities, strategies for effective oversight and planning, and the benefits of being a public power community.
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