Apogee Interactive recently collected and analyzed results from utilities using our outbound engagement platform for the first quarter. We are proud to announce that with approximately 2 million messages sent by IOUs, Co-ops, and Municipals, our Video Bill Explanation received click-through rates as high as 30%. Utilities sending Mid-Cycle Alerts saw open rates up to 50%.
In the world of electric and natural gas rate design, the tariffs of the past and today will not work in the future. In a presentation entitled, The Rates…They Are A Changin’, Apogee Interactive‘s Joel Gilbert P.E. and The Brattle Group’s Ahmad Faruqui, Ph.D. Economics, explain how the old ways of designing rates are clashing with customer expectations.
The U.S. energy sector is in the midst of massive transformation in response to the quest to reduce carbon footprints across all commerce and industry. This coupled with concerns over waste mitigation and sustainability has changed virtually everything in the supply chains. Even the boardrooms of major corporations and stockholders are demanding answers to long-term environmental agendas. Then, the COVID-19 pandemic has forced almost everyone to rethink the way they do business, hastening the adoption of digital solutions to what was an in-person business model. A new report by Apogee Interactive analyzes the transitions over the past few years and how the customer engagement game has and will continue to change as the result.
It’s the perfect partnership! As Apogee Interactive explains, personalization and use of video to convey information are the two fastest growing trends in the marketing and advertising world across most every industry. This year, we are seeing the incredible effectiveness of combining these two powerful techniques to better connect utilities with their customers.
In 2017, Lakeland Electric made it a strategic priority to provide customers with the knowledge and online tools to understand, manage, and predict their bills. The changes over the following three years created a basis for successfully navigating the coronavirus without the need for a related rate increase in 2021.
Exciting new enhancements make the Apogee customer engagement platform even more beneficial to utilities for customer education, self-service, energy efficiency, customer satisfaction, and operational efficiency.
Today, it seems everyone is online all the time. How can you capture your customers’ attention to share valuable information? Engage your customers through proven strategies for developing digital marketing content.
Municipal utilities that engage digitally with their customers throughout the year boost customer satisfaction and financial results, explained Apogee Interactive’s Chief Financial Officer, Jim Malcom, and Ellen Richardson, formerly of ElectriCities of Georgia, during a recent industry conference. In a presentation for the American Public Power Association’s 2020 Business and Financial Virtual Conference, Malcom and Richardson emphasized the importance of not limiting customer communications to times of outage or crisis. Happy customers, they said, are more likely to participate in programs, buy more services, and are more cost-efficient to serve. Satisfied customers are less likely to adopt disruptive technologies like rooftop solar rather than support community solar projects sponsored by the utility.
When the pandemic first emerged, Apogee Interactive conducted a survey asking their utility clients to identify their biggest challenges. The most common answer was communicating with their customers, followed by the need to assist customers financially. In response, Apogee offered its personalized video messaging service AT NO COST to any clients that would like to deploy it. And fortunately, many of them stepped up and leveraged the solution.
Residential customers and utilities benefit from varying rate plans. Still, the truth is, many customers don’t understand how their utility rates work or what rate would be best for their lifestyle. In a recent survey conducted by the Smart Energy Consumer Collaborative, 47% of customers didn’t know what their current rate plan was. In the same study, most customers said they would be willing to try a new rate plan, especially if it would allow them to save money. In order for utilities to make alternative rates useful and widely accepted, they need to have effective communications and provide educational tools that help customers understand what rate options are available and how their bill may change.